Certificate Programme In Digital Marketing
Mode: Zoom/Team
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CERTIFICATE PROGRAMME IN DIGITAL MARKETING is a 4-weeks blended innovative programme that makes you understand and internalize concepts, principles, and applications of Digital marketing. The purpose of the programme is to provide you in-depth knowledge on digital and social media marketing that would help in planning, implementing, and measuring the social media strategy to create awareness, branding, and ultimately drive sales. It is taught by one of the best Marketing Professors of India giving you an intensive intellectual and action-based engagement. Through Virtual Sessions, Assignments, Team Tasks, Simulations , Management Games, Team Projects, and a Capstone, the participants will be exposed to the digital concepts, principles, and practices. From discussion of concepts to the application of hands-on strategies, the programme is focused on making the participants internalize the fundamentals of digital and social media marketing and improve professional skills.
Key Highlights:
- Develop the skills to build a digital marketing strategy that aligns with your business goals.
- Apply concepts to create your own digital strategy when you return to work.
- Share ideas and experiences with participants from several countries across the world and enjoy multiple networking opportunities.
- Earn a Certificate of Completion from Maxel Leadership Council.
- Alumni status by Maxel Leadership Council.
- Get 1:1 Mentorship from Faculty and Academic Leaders
PROGRAMME OBJECTIVES
- Help the participants build upon their digital marketing skills by providing them appropriate tools and techniques that they can carry back with them for subsequent practice.
- Develop the skills to build a digital marketing strategy that aligns with your business goals.
- Apply concepts learned in class in a final team project, and create your own digital strategy when you return to work.
- Share ideas and challenges with a dynamic peer group of global digital marketers and enjoy multiple networking opportunities.
- Develop a systematic and positive approach to digital marketing communication in business settings
- Return to work with an expanded repertoire of communication skills.
TOPICS COVERED
- Advancement of Communication Technology and Consumer Behaviour Changes
- Understanding Digital Marketing
- Modern Digital Marketing Techniques
- Digital Marketing Framework
- Digital display and social media advertising and strategies
- Influences on Buying Decision Process
- Digital Market Segmentation, Targeting and Positioning
- Value Chain of a Digital Product
- Digital Channels of Sale
- Digital Promotional Channels
WHO SHOULD ATTEND
This programme is designed for marketing students, marketing managers, product managers, social media managers, advertising executives, entrepreneurs, and business owners, and all those who are looking to understand the big picture of building and executing a digital marketing strategy.
PROGRAMME FEE: Rs. 2000/-
